#Ask8now - Why is #SocialMedia Influence Important? Increased #product desire results in not only #increasedsales, but also in #increasedrevenues per #sale due to the willingness of the #targetaudience to #pay a #higherprice per unit for the product in question
Why is #SocialMedia Influence Important?
✔ Possessing knowledge, or a solution to a problem, is an advantageous position
✔ People exchange knowledge and solutions in order to gain mutual benefits
✔ The value of these benefits is subjective to the person obtaining them
✔ For a business, this means that perception of value is of extreme importance when it comes to social media influence
✔ When a target audience’s idea of a product’s value increases, so does their desire for that product
✔ Increased product desire results in not only increased sales, but also in increased revenues per sale due to the willingness of the target audience to pay a higher price per unit for the product in question.
✔ A business’ buyers live online: * Social media allows a business to directly interact with potential customers * This interaction results in greater trust and, thus, greater sales
✔ A business’ buyers decide online: * The time spent on social media sites by the average consumer is substantial * Increasingly, these consumers rely on social media to inform their buying decisions * This means that smart business are in front of these potential customers during the times they are online and using social media * Software applications are available analyze when a business’ audience is online and automate social media postings accordingly
