Boost Local Visibility with Google’s New ‘What’s Happening’ Feature
Google is giving your Business Profile a serious glow-up. Introducing the “What’s Happening” feature—a brand-new section that acts a lot like a live social media feed. It pulls in your GBP posts, events, and even content from your social media accounts and puts them front and center for anyone searching your business.
Imagine someone Googling your restaurant and instantly seeing tonight’s live music lineup or today’s lunch special—without clicking through five different links. That’s free visibility. But here’s the catch: it only works if you’re posting.
Right now, this is only live for restaurants, but trust us—Google doesn’t test features like this without plans to expand.
💡 How to Get the Most Out of “What’s Happening”
Add Your Social Links
Google’s paying attention to your socials now. Add your accounts to GBP so it can auto-pull posts that keep your profile fresh.Post Events & Promotions
Don't just post plain updates. Use the “Events” and “Offers” options—Google highlights these more prominently. (Bonus: Our AI assistant Paige will even remind you when an offer’s about to expire.)Stay Active
The algorithm loves a business that’s alive. Regular posts on GBP and social = better visibility and more clicks.
Google’s pushing GBP to be more dynamic and useful—basically your new homepage for searchers. And if that sounds like a lot to keep up with, don’t worry—we have services to support you, our GBP optimization, to help you handle it all on autopilot.
👉 Need help making your GBP work harder? Check out our services here.
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